Services
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Digital strategy
Shopify site build
WordPress / WooCommerce to Shopify migration
Facebook advertising – Facebook Pixel integration, re-targeting, lookalike audience targeting
Google Display Network
Shopify site build
WordPress / WooCommerce to Shopify migration
Facebook advertising – Facebook Pixel integration, re-targeting, lookalike audience targeting
Google Display Network
Package 1: Shopify site build or migration from existing Wordpress / WooCommerce / Squarespace site
- 1-15 products
- Multiple page build (eg home, shop, about, faq, contact)
- Legal page creation (returns, privacy)
- Includes premium theme purchase cost
- Instagram feed integration on homepage
- Email management integration (Mailchimp, Omnisend, Klaviyo)
- Analytics app integration (if required)
- 1 hour handover / training meeting
- Client to provide product imagery, product descriptions and homepage hero image/s
- $3,500
- All ongoing Shopify, app or third party services (eg Omnisend) responsibility of client.
Additional services
- Product photography: $50 per product. Retouched with transparent background and consistent crop for store.
- Styled product photography: Price based on requirements.
- Custom font integration: $100 per font
Package 2: Facebook / Instagram Ads Setup
- Facebook pixel creation and integration in each page of Shopify site, including conversion tracking.
- Custom audience creation based on target market.
- Lookalike audience creation based on either existing customer database (pending suitable database size) or pixel tracked store visits / conversions.
- Multiple campaign creation including traffic building, retargeting using Facebook Pixel, lookalike audience targeting and dynamic product retargeting (eg customers who have added to cart but not purchased)
- Handover
- All ongoing Facebook / Instagram ad costs responsibility of client.
- $1,000
Package 3 : Google Ads Setup
- Google tracking pixel creation and integration in each page of Shopify site, including conversion tracking.
- Google Merchant Centre product feed integration.
- Google Ads Account integration.
- Google Merchant Center Smart Shopping campaign setup (for products appearing on Google Search, Display Network, YouTube, and Gmail)
- Google Display Network campaign creation based on target audience.
- Handover
- All ongoing Google ad costs responsibility of client.
- $1,000
Package 4: Facebook, Instagram and Google Ads setup
- Everything in Package 2 and Package 3
- $1,700
Package 5: Ongoing management of Facebook / Google ads
- Following initial setup (Package 2, 3 or 4)
- Weekly review and reporting of campaign performance via email campaign report.
- Optimising and creation of new Google / Facebook / Instagram ads to deliver business objectives as required.
- $200 week
AdHoc digital marketing assistance
$140 hourly rate