Digital strategy
Shopify site build
WordPress / WooCommerce to Shopify migration
Facebook advertising – Facebook Pixel integration, re-targeting, lookalike audience targeting
Google Display Network

Package 1: Shopify site build or migration from existing Wordpress / WooCommerce / Squarespace site 

  • 1-15 products
  • Multiple page build (eg home, shop, about, faq, contact)
  • Legal page creation (returns, privacy)
  • Includes premium theme purchase cost
  • Instagram feed integration on homepage
  • Email management integration (Mailchimp, Omnisend, Klaviyo)
  • Analytics app integration (if required)
  • 1 hour handover / training meeting
  • Client to provide product imagery, product descriptions and homepage hero image/s
  • $3,500
  • All ongoing Shopify, app or third party services (eg Omnisend) responsibility of client.
Additional services
  • Product photography: $50 per product. Retouched with transparent background and consistent crop for store.
  • Styled product photography: Price based on requirements. 
  • Custom font integration: $100 per font

Package 2: Facebook / Instagram Ads Setup

  • Facebook pixel creation and integration in each page of Shopify site, including conversion tracking.
  • Custom audience creation based on target market.
  • Lookalike audience creation based on either existing customer database (pending suitable database size) or pixel tracked store visits / conversions.
  • Multiple campaign creation including traffic building, retargeting using Facebook Pixel, lookalike audience targeting and dynamic product retargeting (eg customers who have added to cart but not purchased)
  • Handover
  • All ongoing Facebook / Instagram ad costs responsibility of client.
  • $1,000

Package 3 : Google Ads Setup

  • Google tracking pixel creation and integration in each page of Shopify site, including conversion tracking.
  • Google Merchant Centre product feed integration.
  • Google Ads Account integration.
  • Google Merchant Center Smart Shopping campaign setup (for products appearing on Google Search, Display Network, YouTube, and Gmail)
  • Google Display Network campaign creation based on target audience.
  • Handover
  • All ongoing Google ad costs responsibility of client.
  • $1,000

Package 4: Facebook, Instagram and Google Ads setup

  • Everything in Package 2 and Package 3
  • $1,700

Package 5: Ongoing management of Facebook / Google ads

  • Following initial setup (Package 2, 3 or 4)
  • Weekly review and reporting of campaign performance via email campaign report.
  • Optimising and creation of new Google / Facebook / Instagram ads to deliver business objectives as required.
  • $200 week

AdHoc digital marketing assistance

$140 hourly rate