Track Record

Jarritos Australasia

General Manager, Marketing & Operations

Exclusive authorised importer and distributor of Mexico's #1 soda across Australia and New Zealand. Managed all aspects of the business including import logistics, sub-distributor networks across eight warehouse locations, and key account relationships with national chains. Doubled the business from 41 containers to 81 containers annually.

Epiros Australia

General Manager, Marketing & Operations

Established the Australian division of EPIRUS SA, Greece's largest dairy company, from the ground up. Set up all facets of the operation — import permits, warehouse arrangements, distribution agreements, sales team, and operational systems — growing revenue from zero to $1.5M within three years.

Peninsula House Numbers

Owner & Managing Director

Currently own and operate an Australian e-commerce business, Australis's largest manufacturer of custom house numbers and letters. Hands-on experience in online retail, logistics, fulfilment, and direct-to-consumer sales.

Brand Management

Prior to distribution, held brand management roles at some of Australia's leading FMCG companies including Coca-Cola Australia, Kellogg's Australia, ANZ Bank, and Carlton & United Breweries — where we initiated the partnership with Asahi Breweries that led to the successful launch of Asahi draught in Australia.

Capabilities

  • Market Entry

    Import permits, regulatory compliance, tariff classification, and customs logistics.

  • Distribution

    Warehouse setup, sub-distributor networks, inventory management, and fulfilment.

  • Retail Partnerships

    Key account management across major Australian retailers, both specialist and mass market.

  • Brand & Marketing

    Brand positioning, digital marketing, e-commerce (Amazon & DTC), and trade marketing.

About

Phoenix Foundation is led by Simon McIntyre, a marketing and distribution professional with over 20 years of experience across international brand management, FMCG marketing, and Australian market entry for overseas brands.

Simon holds a double degree in Marketing and Psychology from Monash University and is based in Melbourne, Australia.